Novéo Immo
Web design
- Content Strategy
- Web Design
- Art Direction
- Illustrations & Icons
Développement web
- Search Engine Optimization (SEO)
- Content Management System (CMS)
- Wordpress
- Custom Dev.
For 140 years, Reck has always been about exceptional coffee, selecting the right lands, the right producers, the right roast. Expanding from B2B to B2C, we set out to translate that same rigor into a digital experience.
Crédits
Design & Front-End : Mikael Buch, Romain Henriques
Dev. Backend : Maxime Spenlehauer
Agence : Press•Agrum
Photographies : Nis&For
Specialty coffee is inherently Complex
The challenge
Origins, processes, tasting profiles... Everything adds depth, but also friction. The existing experience reduced that richness to a catalog.
We needed to turn complexity into clarity without losing what makes the product exceptional.
Our approach
We approached Reck as an editorial system rather than an e-commerce interface.
Each coffee is not a product, it’s a terroir, a story, a moment.
The experience had to:
- reveal origin
- structure information
- and remain effortlessly shoppable
Each COFFEE—
It’s STORY—
It’s journey
An experience like a photobook
Large-scale imagery (from the studio Nis&For) anchors the experience in reality—hands, landscapes, harvest.
Each pure origin coffee has it’s journey (hundreds of field photography), where the owner gets to meet the farmers and select each coffee.
Product pages are designed as layered narratives that bring together origin, altitude, and variety, enriched with embedded storytelling to provide context and depth throughout the experience.
A World First
in the coffee landscape
From whole bean to capsule
Well... we didn’t benchmark every possible bean roasters out there but we're confident to say that we conceived the first e-commerce where you can buy either the whole bean, ground or capsule for the same exceptional coffee.
Reck has developed over the years the unique expertise of grinding the coffee to perfection for Nespresso compatible capsules. That close to unique know how, in France, had to bee promoted throughout the whole shopping experience.
A Restrained Design Language
Muted earthy tones, editorial typography, crisp layout.
A system designed to hold both limeless luxury and authenticity without tension.
Reck is no longer something you browse. It’s a world you step into.
“We were very surprised and absolutely loved the creative proposal! The results exceeded our expectations…”
— Sarah Arnoldy, Novéo Immo
Other Projects
Reck
Digital Design
Web Dev.
Minimalist e-commerce enriched by journeys, encounters, and human stories behind each coffee, serving an iconic brand with over 140 years of history.
Gaillard Auto
Digital Design
Web Dev.
A full redesign of a web experience punctuated by German precision and a tailor-made journey, from finding the vehicle to its delivery, serving an Alsatian car broker specialized in imports.